Content

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower

Planning is a critical part of the usability testing process. Without planning, your testing activity runs the risk of disorganisation at best and misleading or useless results at worst. Spending time planning will reduce the risks of the testing going off the rails and enhances the potential for great insights. This article explores the reasons for planning your usability testing process and just what you should think about. Hint: we mention checklists quite a bit.

Content is one of the main touchpoints between the user and the business. It is a core and critical part of the user experience. Content strategy and UX share similar goals and challenges. Content strategy forms a foundation layer for UX activities, and UX activities (especially research and testing) serve to strengthen and improve content, thereby in turn improving the user experience. This article explores some of the key overlapping themes between UX and Content Strategy.