Miranda

Moderating usability test sessions: Are you Darth Vader or C-3PO?

Helping participants’ complete tasks; tipping them off that they have made a mistake; giving them too much freedom or leading participants; these are all things inexperienced test moderators might find themselves doing when moderating a test session. This article explores some of the common mistakes and why they’re damaging to the test outcomes presented through 5 Star Wars archetypes. Learn how to be a good test moderator and how to avoid being one of these 5 archetypes.

The Joy of UXing: The beginner’s guide to UX design

Creating a good customer experience is a lot like baking a cake – there are key ingredients essential to include and a recipe you need to follow to get the best outcome. Sure, there are out of the box solutions nowadays that can make this process much easier, but quality ingredients combined with a methodical approach will yield a much better experience for the consumer (and a more delicious cake).

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