Most UX people have a love-hate relationship with Personas – and for good reasons! They can easily become a checklist item that no-one puts to proper use. In this article we will guide you through the common pitfalls in persona creation and use, and provide you with ideas on how to effectively utilise personas for future projects.
I am excited to announce Peak Usability has now been renamed PeakXD (short for Peak eXperience Design). Why?
When I started Peak Usability 15 years ago I actually named it UX consulting but no one knew what UX meant (User eXperience for those of you who don't work in the industry). Back then most people’s understanding of user centred design went as far as ‘usability’. And let’s face it, in 2003 there were a lot of really bad websites offering poor user experiences due largely to usability issues. User experience is so much more than usability and people understand that now.
Helping participants’ complete tasks; tipping them off that they have made a mistake; giving them too much freedom or leading participants; these are all things inexperienced test moderators might find themselves doing when moderating a test session. This article explores some of the common mistakes and why they’re damaging to the test outcomes presented through 5 Star Wars archetypes. Learn how to be a good test moderator and how to avoid being one of these 5 archetypes.
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower
Planning is a critical part of the usability testing process. Without planning, your testing activity runs the risk of disorganisation at best and misleading or useless results at worst. Spending time planning will reduce the risks of the testing going off the rails and enhances the potential for great insights. This article explores the reasons for planning your usability testing process and just what you should think about. Hint: we mention checklists quite a bit.
Content is one of the main touchpoints between the user and the business. It is a core and critical part of the user experience. Content strategy and UX share similar goals and challenges. Content Strategy forms a foundation layer for UX activities, and UX activities (especially research and testing) serve to strengthen and improve content, thereby in turn improving the user experience. This article explores some of the key overlapping themes between UX and Content Strategy.
You’re probably all familiar with customer journey maps as a user research output and/or design tool. But their usefulness can also extend to the research process, especially when you are trying to understand user decision-making. That is, the journey map can be a useful visual tool for both participant and moderator in a one-on-one interview.
Journey maps can be used to map out users’ behaviour and delve into the beliefs, attitudes and emotions that underpin this behaviour. When coupled with some research techniques grounded in cognitive psychology, you have a very sound and rigorous approach to understanding your user’s decision-making.
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