Articles

Collaborative journey mapping

You’re probably all familiar with customer journey maps as a user research output and/or design tool. But their usefulness can also extend to the research process, especially when you are trying to understand user decision-making. That is, the journey map can be a useful visual tool for both participant and moderator in a one-on-one interview.

Journey maps can be used to map out users’ behaviour and delve into the beliefs, attitudes and emotions that underpin this behaviour. When coupled with some research techniques grounded in cognitive psychology, you have a very sound and rigorous approach to understanding your user’s decision-making.

Analyse early, analyse often

As UX researchers, whether we are working on some early exploratory user research, or working on a quick and ‘lean’ usability testing project, due diligence in analysis is a necessary part of our trade. But have you ever experienced ‘paralysis by analysis’ or felt overwhelmed by the amount of data collected? You may have just spent a month conducting contextual enquiries with your user base, and now face the seemingly impossible task of pulling it all together. Or you may be working in an Agile / Lean UX environment and have just finished 4-6 test sessions and now need to quickly work out what the key insights are – due tomorrow. How do you get a handle on all this information and distil it into some meaningful insights?

Real world UX vs. University UX 101

For those who want to foray into the field of User experience (UX) design, it should be noted that the elements of UX that you learn at university are very different to real life experiences in the industry.

Incorporating UX design into the structured university curriculum is hard when every student is privy to your projects. Nearly all courses where usability testing was a component, were structured in a way that testing with people outside the student cohort was not always feasible.

UX lessons from the 2016 Census

The main issues which had a dramatic effect on data quality and the user experience of the 2016 Australian census were largely related to the design of the delivery and distribution process, offline support and technical issues but we can still learn a lot from the #censusfail both in terms of process and UX design.

The Joy of UXing: The beginner's guide to UX design

Creating a good customer experience is a lot like baking a cake - there are key ingredients essential to include and a recipe you need to follow to get the best outcome. Sure, there are out of the box solutions nowadays that can make this process much easier, but quality ingredients combined with a methodical approach will yield a much better experience for the consumer (and a more delicious cake).

Our newsletter

Sign up for our online newsletter with usability tips and the latest in user-centred design.

Connect with us

Contact Info

Brisbane Technology Park
3 Clunies Ross Ct,
Eight Mile Plains QLD 4113
Australia

Phone: 1800 732 593
Email us

© 2024 PeakXD ABN 33018701610   All Rights Reserved