Design patterns

Collaborative journey mapping

You’re probably all familiar with customer journey maps as a user research output and/or design tool. But their usefulness can also extend to the research process, especially when you are trying to understand user decision-making. That is, the journey map can be a useful visual tool for both participant and moderator in a one-on-one interview.

Journey maps can be used to map out users’ behaviour and delve into the beliefs, attitudes and emotions that underpin this behaviour. When coupled with some research techniques grounded in cognitive psychology, you have a very sound and rigorous approach to understanding your user’s decision-making.

Mobile UX Part 2: Sticky headers

Sticky headers are persistent headers or menus that do not move when the user scrolls. There is some research to suggest that sticky menus are quicker for users to navigate a site and that most users prefer this type of menu. As research into the effectiveness of sticky headers on mobile sites is limited, we felt this was worthy of further investigation.

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