I am excited to announce Peak Usability has now been renamed PeakXD (short for Peak eXperience Design). Why?
When I started Peak Usability 15 years ago I actually named it UX consulting but no one knew what UX meant (User eXperience for those of you who don’t work in the industry). Back then most people’s understanding of user centred design went as far as ‘usability’. And let’s face it, in 2003 there were a lot of really bad websites offering poor user experiences due largely to usability issues. User experience is so much more than usability and people understand that now.