Amber Dean

Collaborative journey mapping

You’re probably all familiar with customer journey maps as a user research output and/or design tool. But their usefulness can also extend to the research process, especially when you are trying to understand user decision-making. That is, the journey map can be a useful visual tool for both participant and moderator in a one-on-one interview.

Journey maps can be used to map out users’ behaviour and delve into the beliefs, attitudes and emotions that underpin this behaviour. When coupled with some research techniques grounded in cognitive psychology, you have a very sound and rigorous approach to understanding your user’s decision-making.

Analyse early, analyse often

As UX researchers, whether we are working on some early exploratory user research, or working on a quick and ‘lean’ usability testing project, due diligence in analysis is a necessary part of our trade. But have you ever experienced ‘paralysis by analysis’ or felt overwhelmed by the amount of data collected? You may have just spent a month conducting contextual enquiries with your user base, and now face the seemingly impossible task of pulling it all together. Or you may be working in an Agile / Lean UX environment and have just finished 4-6 test sessions and now need to quickly work out what the key insights are – due tomorrow. How do you get a handle on all this information and distil it into some meaningful insights?

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